My first love as an HR pro was recruiting. Within my first two or three weeks on the job my boss gave me my first recruiting assignment: find a UH-60 Blackhawk helicopter instructor pilot that wants to travel 90% of the time to locations across the United States. Needless to say it was an incredible…

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In the third and final installment in this series, we explore the difference between great and mediocre recruiting video content. The subject of the video, the placement, and the authenticity all play a role in making it more consumable for candidates (thus improving your ROI). Note that this is based in part on some recent…

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Recently we at Lighthouse have published two separate pieces focusing on some groundbreaking video recruiting research we performed. Those items can be accessed below, but we also wanted to take it a step further and explore the concepts from the research in video format. The interview below is just three minutes long and is the…

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ai algorithm bias hr

Diversity has always been a hot topic in the HR profession, but it has exploded into national news with all of the announcements and discoveries of improper behavior in the past year (and new stories seemingly cropping up every week). Diversity is an important aspect of running a business as it is directly related to a…

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What’s the ROI of video? While it seems like a challenging question to answer, I’ll start you off with two scenarios: Your talent acquisition team partners with the marketing team and creates a beautiful, scripted ten-minute video exploring your company’s history, culture, and operations. The cost is $20,000. Your talent acquisition team visits with hiring…

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In some ways, hiring looks very similar to what it did twenty years ago. People search for positions, indicate interest, and are filtered down until the most promising candidate is offered a job. However, the technology we use has upgraded considerably over time. Today employers have tools to increase efficiency and efficacy, including video interviews,…

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  Earlier this summer we published a graphic detailing some of the top priorities for talent acquisition leaders this year. We received so much positive feedback on the data that we broke it out into a special eBook to explore each of the top priorities in greater detail. The link to the free PDF is…

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As HR is increasing its presence as a strategic part of the business, key performance indicators, or KPIs, are becoming a key part of the language for discussing how it is actually performing. Recruiting, in some ways, is actually easier to measure because it is very similar to sales: you either have results or you…

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