In part two of this three part series, we are exploring how to improve the performance of video in the recruiting process. If our true goal is to improve the return on investment with regard to our hiring videos, then we need to focus on doing the right things. This includes everything from video length and focus to the personalized feel and the candidate experience, but don’t let that put you off. In just a few minutes we’ll explore those topics and give you some actionable ideas on how to make this work within your own organization.

Note that this is based in part on some recent research we completed around what candidates actually want to see in the hiring process. More information here: New Research: The Videos Candidates Actually Want to See in the Application Process

If you missed the first part in this series, you can find it here.