How We Support Solution Providers

At Lighthouse, we use research and advisory services to:

  • uncover buyer behaviors,
  • provide market insights, and
  • create compelling content.

This helps today's leaders in HR and talent technology sell more product and serve more customers.

We generate more relevant research than most other firms, and we support organizations like McDonald's, Auto Zone, JP Morgan Chase, and GXO Logistics with our insights and advice.

In the last year we have had clients work with us on successful projects like:

  • Advisory to understand how generative AI is being implemented into HR tech
  • Custom research to explore frontline workforce trends and drive thought leadership
  • Research-based, brand-aligned content that outperformed every other campaign in a 12 month period
  • Generating over 1,000 leads for a campaign focused on a new product launch

Our livestreams and events have reached more than 10,000 HR and talent leaders in the last 12 months.

We support both new/emerging firms as well as established service and technology providers in the industry.

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Get our information kit and learn more about what we do

Advisory Support

Get industry-leading insights on go to market positioning, product roadmap and strategy, competitive marketing analysis, customer advisory board facilitation, and more.

Look at sample insights drawn from a recent advisory project.

Drive Leads

Using our extensive network and critical channel partners, we can support lead generation through our livestreams and relevant, research-based content.

Learn more about our lead generation opportunities.

Speaking and Events

Bring one of our dynamic analysts into your external event as a keynote, panelist, or moderator for objective insights based on research and case studies or an internal event for a private presentation to clients or staff.

"Wow! Your presentation was so much more than we could have hoped for. Not just entertaining and fun, but insightful and thought-provoking. We can't wait to have you back next year." -Event Manager, Global HR Industry Event

Custom Research

Leverage the power of customized research focusing on your product and buyer that your firm can leverage for marketing, sales enablement, and competitive positioning.

Client example: Workday press release, research infographic, and podcast with findings

Sponsored Research

Partners can sponsor research reports, webinars, infographics, podcast episodes, and other content to reach their target buyer and drive qualified leads.

Client examples: Advanced RPO report, OpenSesame report, Research Release Livestream featuring Quantum Workplace, HiBob, and Confirm

Independent awards program highlights your technology, differentiators, and how clients receive value. Awards program is used by buyers globally for shortlisting technology providers.

See what category your company qualifies for.

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What makes us unique



It's not just theory to us--our team has worked in the field and knows the HR and talent audience better than anyone 



More than just a white paper or webinar, we know how to reach and engage an audience through multiple media types and formats



We try to avoid "standard" packages in favor of customized, unique options that best fit your needs and budget