In the third and final installment in this series, we explore the difference between great and mediocre recruiting video content. The subject of the video, the placement, and the authenticity all play a role in making it more consumable for candidates (thus improving your ROI).
Note that this is based in part on some recent research we completed around what candidates actually want to see in the hiring process. More information here: New Research: The Videos Candidates Actually Want to See in the Application Process
If you missed the first two parts in this series, you can find the first here and the second here. I hope you’ve enjoyed this series and learned some valuable insights for improving your recruiting video content!
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.