Employee Retention: Tomorrow’s Recruiting Metric
May 3, 2017
As HR is increasing its presence as a strategic part of the business, key performance indicators, or KPIs, are becoming a key part of the language for discussing how it is actually performing. Recruiting, in some ways, is actually easier to measure because it is very similar to sales: you either have results or you don’t. This is evidenced by our recent study on talent acquisition priorities, where half of talent leaders said that they were focused on improving the recruiting process over the coming year. Today I want to talk about first year retention, a measure that I believe is going to continue to grow as a recruiting metric, even though many companies wouldn’t consider it even remotely linked to recruiting as of today. After all, aren’t we in the age of disruption?
When I realized the link from retention to recruiting
Several years ago I ran into the wall. Figuratively, that is. I was spending about 50% of my time processing termination paperwork and 49% processing new hires. The other 1% was spent wondering just how we were going to sustain this churn. We were turning over about 50% of employees in positions that made up 90% of our workforce. In a company with more than 600 employees, you start to get the picture for just how bad things were. Like I said, my entire job was dedicated to moving the people into and out of the organization.
So I decided to try something. I gathered information. I pulled five years of archived files and noted termination reasons along with tenure and manager information. I looked into our Stone Age HRIS and pulled the same items for more recent terms. Once I had amassed the data, I started analyzing. I quickly identified a few key trends and highlighted them in the report I developed.
A few days later I presented my findings to the VP of HR, demonstrating through the data that approximately half of those terms not only happened within the first year, but within the first 90 days on the job. We were spending hours recruiting, training (each employee received over a dozen hours of training before starting work), and coaching these people, only to have all of that effort wasted. The data showed that if an employee made it past the 90-day mark, they were significantly likely to stay for a year or longer.
This is when I realized that recruiting has a very strong link to retention, especially first year retention.
First year retention, examined
When we think about retaining employees, a more senior staff member might come to mind. We automatically assume that if someone took the job just a few weeks ago that they are going to be excited and engaged for months to come (hint: the honeymoon period). Well, that depends on several things, including the recruiting process. Here are the ways the two are linked:
- Realistic job preview-during the recruiting process, an accurate picture of the job must be depicted at every stage (job ad, phone screen, interview, etc.) If not, the candidate might get a more rosy picture of the position than is actually accurate, which leads to frustrations on day one. People are quick to skim over areas that might be bothersome for them in the leap to a new company–it’s critical to show the good, the bad, AND the ugly to provide a full understanding of the job and what it entails.
- Manager engagement in the hiring process-having managers who not only join in the selection process, but actually lead it, is key. Managers who develop questions to probe candidate abilities and fit ultimately pick better people than those who use a stock list of “what is your greatest strength” type questions.
- Team engagement in the hiring process-a great way to help people feel like they have friends on day one? Let their team interview them. When I have done this I request that they ask some technical questions, but that they also focus heavily on fit: does the candidate gel with the existing workers? Are they similar in terms of values and passion? How have they felt about coworkers in the past? If a person feels like they have friends at work, they’re more engaged and less likely to bolt a few weeks later.
Bottom line: is it a great candidate experience?
The future of recruiting metrics
In the past and still today, recruiting has been focused on some very surface level items: mainly time to fill and quality of hire. If we’re solely looking at those numbers, I could have phenomenal time to fill and quality numbers, only to have them dropping out of the workforce a few weeks or months later. Using a metric like first year retention as a recruiting metric provides a more well-rounded picture of just how well it is actually being performed. And it also brings a long-term, holistic view to recruiting.
If this topic interests you, then you should definitely check out our report, 3 Trends Impacting Talent Acquisition Measurement for additional data and details.
This piece originally appeared on my blog, upstartHR