Recruiting
4 Millennial Myths that Should Not Impact Your Talent Strategy
While there is a growing number of publications on generational differences, much is incorrect or misleading. Typically information falls into one of two categories: First, widely generalized statements that apply to anyone. Often these are a marketing exercise, like “Top 8 Tips for Managing Millennials in the Workplace.” Suggestions include tips like “explain the company…
Read MoreNearly Half of 2017 HR Tech Funding Events went to AI-Focused Companies
This year I’ll be releasing my new book, Artificial Intelligence for HR, focusing on how AI can enable HR to be more human, not less. This post includes some of the research I’ve been working on to support the book writing and development process. Learn more at AIHRBook.com Last year my friend and colleague George…
Read MoreHackathons Solve for HCM Issues: Learning, Recruiting, Retention [Case Study]
“This message will appeal to people in our recruiting process who gravitate towards a culture of hackathons and innovation. It will also turn away others that don’t fit.” Gary Bolton, Vice President of Marketing at ADTRAN I recently had the pleasure of connecting with a handful of key staff members at ADTRAN in Huntsville, Alabama,…
Read More3 Differences Between Great and Mediocre Recruiting Video
In the third and final installment in this series, we explore the difference between great and mediocre recruiting video content. The subject of the video, the placement, and the authenticity all play a role in making it more consumable for candidates (thus improving your ROI). Note that this is based in part on some recent…
Read MoreHR Tech Vendor Demo Makeovers: A Conversation with George LaRocque
If you didn’t already know it, one of the information channels we provide at Lighthouse is a podcast called We’re Only Human. The focus of the discussions is often about how technology is changing the workplace, but we also speak with practitioners and other influencers to understand what’s working and how work is changing. Today’s…
Read More3 Tips on How to Improve Talent Acquisition Video Performance [Video]
In part two of this three part series, we are exploring how to improve the performance of video in the recruiting process. If our true goal is to improve the return on investment with regard to our hiring videos, then we need to focus on doing the right things. This includes everything from video length and…
Read MoreRecruiting Research: 3 Key Points in 3 Minutes [Video]
Recently we at Lighthouse have published two separate pieces focusing on some groundbreaking video recruiting research we performed. Those items can be accessed below, but we also wanted to take it a step further and explore the concepts from the research in video format. The interview below is just three minutes long and is the…
Read MoreThe Impact of Algorithm Bias on Human Resources Practices
Diversity has always been a hot topic in the HR profession, but it has exploded into national news with all of the announcements and discoveries of improper behavior in the past year (and new stories seemingly cropping up every week). Diversity is an important aspect of running a business as it is directly related to a…
Read MoreThe ROI of Video in the Candidate Experience
What’s the ROI of video? While it seems like a challenging question to answer, I’ll start you off with two scenarios: Your talent acquisition team partners with the marketing team and creates a beautiful, scripted ten-minute video exploring your company’s history, culture, and operations. The cost is $20,000. Your talent acquisition team visits with hiring…
Read MoreThe Videos Job Candidates Actually Want to See (Not Your Branding Video) [New Research]
Candidate experience is on everyone’s lips these days, but the discussion is rare when companies actually ask candidates what they want and attempt to provide it. In our latest research study on Video and the Candidate Experience, we looked not just at how companies are using video but also at how candidates want to consume…
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