Today Workday announced its intent to acquire Peakon, one of the leading voice of the employee tools in the market today. This adds new capabilities for Workday to understand employee sentiment, feedback, and more, which could potentially fuel actions and recommendations across the platform.
This will also allow Workday to compete directly with the SAP/Qualtrics combo we mentioned in our HR tech M&A roundup last year.
Why this matters
HR systems run on data, and new machine learning tools require more data than ever before to make predictions and personalized recommendations. Bringing this kind of data on employee stressors and other needs will help Workday to provide its clients with targeted interventions with talent. This is a great extension of the Workday VIBE DEI product focus we talked about in our recent HR Tech Talk Episode.
Check out the short video coverage of this announcement as well as our insights on why this matters below:
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Artificial Intelligence for HR (3rd Ed) showcases how employers can balance AI adoption with a people-first approach. It is the world’s most-cited research on AI applications for HR.
His other books include Talent Scarcity, which answers the question every business leader has asked in recent years: “Where have the high-quality workers gone, and how do we hire and keep them?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
Ben has more than 15 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.
