Workday to Acquire Peakon: Why This Matters
Today Workday announced its intent to acquire Peakon, one of the leading voice of the employee tools in the market today. This adds new capabilities for Workday to understand employee sentiment, feedback, and more, which could potentially fuel actions and recommendations across the platform.
This will also allow Workday to compete directly with the SAP/Qualtrics combo we mentioned in our HR tech M&A roundup last year.
Why this matters
HR systems run on data, and new machine learning tools require more data than ever before to make predictions and personalized recommendations. Bringing this kind of data on employee stressors and other needs will help Workday to provide its clients with targeted interventions with talent. This is a great extension of the Workday VIBE DEI product focus we talked about in our recent HR Tech Talk Episode.
Check out the short video coverage of this announcement as well as our insights on why this matters below:
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Talent Scarcity answers the question every business leader has asked in recent years: “Where are all the people, and how do we get them back to work?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
His first book, Artificial Intelligence for HR, is the world’s most-cited resource on AI applications for hiring, development, and employee experience.
Ben has more than 10 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.