HR Tech Awards 2020 Case Study: Phenom
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Problems The Technology Solves
The Phenom TXM platform focuses on personalizing and automating the four talent experiences; candidate, recruiter, employee, and management. By personalizing these experiences, employers help candidates find the right jobs, empower employees to move within the company, boost recruiter efficiency to identify and engage the right talent for the job, and provide management with in-depth analytics to optimize recruitment strategy and spend.
Candidate Experience: Career Site, CMS, University Recruiting, Chatbot
Employee Experience: Internal Mobility, Career Pathing, Gigs, Referrals
Recruiter Experience: CRM, Campaigns, SMS, AI Insights
Management Experience: Talent Analytics, Succession, Reporting, Forecasting
In just 1 month, Newell Brand’s chatbot drove incredible results:
● 58,124 chatbot interactions
● 96% of chatbot users who viewed a job clicked apply
● 17% of total apply clicks on the career site came from chatbot users
● 15% of job seekers used the chatbot
In 1 year on the Phenom TXM platform:
● Number of campaigns increased 72%
● Apply clicks increased 69%
● Job seekers increased 31%
Click here to download the full case study.
Human Resource Data Analyst of Lighthouse Research and Advisory. Four years HR experience in the Alabama Army National Guard. Graduated from the University of Alabama in Huntsville with a Masters of Management Science in Human Resource Management in 2019. Current student in the Masters of Science in Business Analytics program.