Case Study Report: The Value of Company Culture in the Age of AI
In a world where technology reigns supreme, we must not forget the heart of our organizations—the culture. The beating heart of company culture guides our values, beliefs, and actions towards a higher purpose. Fulfillment, communication, trust, and diversity form the cornerstones of a transformative culture that fuels growth and fulfillment in the workplace.
By championing culture, leaders can ignite a spark of inspiration that empowers employees to make a profound difference. Culture is not just a buzzword. It’s the very heart of a company.
Culture isn’t some vague term without definition. In fact, culture is a critical and tangible aspect of employee satisfaction, retention, and performance, as the research above indicates.
Ultimately, culture is the shared values, beliefs, attitudes, customs, and behaviors that define an organization. Vital elements of culture include purpose, communication, trust, transparency, inclusion, accountability, and innovation. When these elements are nurtured and aligned, they create a culture of good that fosters employee engagement, productivity, and well-being.
The case study report linked below more fully examines culture, offering a critical look at three different companies that have taken culture initiatives seriously and brought about valuable change for the organization and the workforce overall.
This case study report features three employers supported by HR Tech Award-winning companies: Quantum Workplace, HiBob, and BlueBoard. Learn more about the HR Tech Awards.
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Talent Scarcity answers the question every business leader has asked in recent years: “Where are all the people, and how do we get them back to work?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
His first book, Artificial Intelligence for HR, is the world’s most-cited resource on AI applications for hiring, development, and employee experience.
Ben has more than 10 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.