In the third and final installment in this series, we explore the difference between great and mediocre recruiting video content. The subject of the video, the placement, and the authenticity all play a role in making it more consumable for candidates (thus improving your ROI).
Note that this is based in part on some recent research we completed around what candidates actually want to see in the hiring process. More information here: New Research: The Videos Candidates Actually Want to See in the Application Process
If you missed the first two parts in this series, you can find the first here and the second here. I hope you’ve enjoyed this series and learned some valuable insights for improving your recruiting video content!
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Artificial Intelligence for HR (3rd Ed) showcases how employers can balance AI adoption with a people-first approach. It is the world’s most-cited research on AI applications for HR.
His other books include Talent Scarcity, which answers the question every business leader has asked in recent years: “Where have the high-quality workers gone, and how do we hire and keep them?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
Ben has more than 15 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.
