How iCIMS Helped SiteOne Boost Completed Applications by 55% and Revolutionize Recruitment Strategies
iCIMS: Building Winning Workforces with Talent Acquisition Technology
iCIMS is a global leader in talent acquisition technology, empowering organizations to attract, engage, hire, and retain top talent. With over 20 years of innovation, iCIMS has transformed how organizations worldwide connect with the right people and build exceptional candidate and employee experiences. In 2023 alone, iCIMS processed over 200 million applications and enabled its customers to hire more than 5.5 million people across 200+ countries and territories.
The iCIMS Talent Cloud provides an all-in-one platform designed to streamline hiring workflows, improve efficiency, and deliver measurable results. From dynamic career sites to AI-driven analytics and automation, iCIMS helps organizations achieve greater hiring success while optimizing recruiting costs.
iCIMS is a winner in the 2024 HR Tech Awards program. The following case study was a major contributor to iCIMS’ entry and subsequent win. For more information, please visit HRTechAwards.org.
Case Study: SiteOne’s Recruitment Transformation with iCIMS
The Challenge: Competing for Specialized Talent
SiteOne, the largest national wholesale distributor of landscape supplies in the U.S. and Canada, hires approximately 2,000 people annually. With increasing competition for specialized roles such as CDL drivers, SiteOne faced challenges in attracting and engaging candidates while retaining and upskilling current employees.
The company needed a comprehensive talent acquisition solution to enhance candidate outreach and strengthen their talent pipelines, particularly for hard-to-fill positions.
The Solution: iCIMS Talent Cloud
SiteOne partnered with iCIMS to revamp its recruitment strategy by leveraging the platform’s powerful tools:
- Dynamic Career Sites: Redesigned career pages created a more engaging candidate experience.
- iCIMS Video Studio: Employee-generated videos showcased diverse career journeys and built personal connections with potential candidates.
- iCIMS Text Engagement: Automated text messaging kept candidates informed about internships and future roles, improving communication and responsiveness.
The Results: Significant Recruitment Improvements
With iCIMS, SiteOne achieved transformative results:
- 55% Increase in Completed Applications: Optimized career sites and video content drew more candidates to complete the application process.
- 52% Candidate Response Rate: Text engagement ensured timely and effective communication with applicants.
- 5-Minute Average Candidate Response Time: Streamlined communication accelerated hiring workflows.
“iCIMS has been a catalyst for change in our recruitment strategies,” said Michelle Posehn, Senior Manager of Diversity and Early Talent Initiatives at SiteOne. “Our success with iCIMS continues to unfold, promising growth, and we are excited to see where it leads us.”
Empowering Career Pathing and Talent Development
In addition to enhancing recruitment, iCIMS Video Studio played a pivotal role in SiteOne’s career development initiatives. By showcasing diverse career paths within the organization, employees were inspired to explore new opportunities, contributing to higher engagement and retention.
“Video Studio has been a game changer for our career pathing program. It allows us to highlight diverse journeys within SiteOne, motivating employees to grow and develop with us,” Posehn added.
Conclusion: A Strategic Partnership for Talent Success
Through its partnership with iCIMS, SiteOne transformed its recruitment and talent development strategies, achieving measurable improvements in application rates, candidate engagement, and employee growth.
For organizations seeking to overcome hiring challenges and build strong talent pipelines, SiteOne’s success underscores the power of iCIMS in driving impactful recruitment and talent development outcomes.
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Talent Scarcity answers the question every business leader has asked in recent years: “Where are all the people, and how do we get them back to work?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
His first book, Artificial Intelligence for HR, is the world’s most-cited resource on AI applications for hiring, development, and employee experience.
Ben has more than 10 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.