How Betterworks Helped Crakmedia Boost Retention and Build a Thriving Culture Amid Rapid Growth
Betterworks: Enabling Performance Through Alignment and Connection
Betterworks empowers HR leaders to address the complexities of modern workforce management by integrating performance enablement with cultural connection. Since its inception in 2013, Betterworks has evolved into a comprehensive platform that fosters alignment, transparency, and trust within organizations. By combining goal setting, feedback, recognition, and employee engagement tools with advanced analytics and AI, Betterworks helps enterprises like Colgate-Palmolive, Intuit, and Crakmedia drive performance while enhancing the employee experience.
Betterworks is a winner in the 2024 HR Tech Awards program. The following case study was a major contributor to Betterworks’ entry and subsequent win. For more information, please visit HRTechAwards.org.
Crakmedia: Building Culture and Retention with Betterworks
The Challenge: Managing Rapid Growth Without Growing Pains
Crakmedia, a global leader in performance marketing, faced the dual challenge of sustaining rapid growth and maintaining a culture of alignment and connection. With offices in Quebec City and Montreal, the company had grown its workforce significantly but needed systems to ensure new hires integrated effectively and teams remained aligned with organizational goals.
The Solution: Betterworks for Scalable Growth
Crakmedia implemented Betterworks in 2016 as its cornerstone for performance management. The platform streamlined onboarding, goal setting, and feedback processes, enabling the company to keep employees aligned with organizational objectives.
- Structured Onboarding: Crakmedia developed 30-, 60-, and 90-day plans for new hires using Betterworks, ensuring a smooth transition for employees at all levels.
- OKRs and Alignment: The company set quarterly OKRs, aligning individual goals with top-level company objectives, ensuring clarity and collaboration across teams.
- Integrated Feedback and Transparency: Regular check-ins and goal reviews fostered a culture of continuous feedback and real-time adjustments.
Breakthrough Results: Retention, Engagement, and Efficiency
With Betterworks, Crakmedia achieved remarkable results:
- Retention: Voluntary turnover decreased from 34% in 2019 to an impressive 15% in 2023.
- Engagement: Scores rose from 7.4/10 in 2019 to 8.2/10 in 2022, outperforming industry averages.
- Hiring Efficiency: Time-to-hire dropped from 52 days in 2019 to just 22 days in 2022.
- Faster Onboarding: New hires reached efficiency in half the time, transitioning from 6-12 months to 3-6 months.
A Culture of Growth and Alignment
Crakmedia’s leadership credited Betterworks with fostering a collaborative and transparent culture. COO Olivier Bouchard emphasized, “Betterworks is critical for ensuring alignment. Everyone, from the receptionist to leadership, has clear objectives tied to the company’s goals.”
By integrating tools like Slack and Jira, Crakmedia embedded Betterworks into its workflows, ensuring 100% adoption across the organization. The platform also enabled leaders to monitor progress and adjust goals in real time, creating an agile and responsive workplace.
Conclusion: Redefining Growth Through Performance Enablement
Crakmedia’s journey demonstrates how Betterworks can transform performance management into a strategic advantage. By fostering alignment, enhancing transparency, and driving employee engagement, Betterworks has empowered Crakmedia to sustain rapid growth while building a thriving, employee-centered culture.
For organizations seeking to grow without compromising on culture or alignment, Crakmedia’s success story highlights the power of Betterworks as a transformative tool.
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Talent Scarcity answers the question every business leader has asked in recent years: “Where are all the people, and how do we get them back to work?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
His first book, Artificial Intelligence for HR, is the world’s most-cited resource on AI applications for hiring, development, and employee experience.
Ben has more than 10 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.