How Alight Helped a Leading Automobile Manufacturer Increase HSA Participation and Save Over $750K in Taxes
Alight: Transforming the Employee Experience with AI-Driven Solutions
Alight is a global human capital technology and services provider, empowering 36 million people and their dependents to make confident health, wealth, and wellbeing decisions. Its platform, Alight Worklife®, combines AI-powered data insights with a seamless user experience, enabling organizations to optimize HR and benefits programs while enhancing employee satisfaction.
With solutions spanning Health, Wealth, Payroll, and Wellbeing Clouds, Alight Worklife® delivers personalized interactions, ensuring employees receive tailored recommendations and support. Backed by Alight’s robust global delivery capabilities, it provides measurable results for over 4,300 clients, including 70% of Fortune 100 companies.
Alight is a winner in the 2024 HR Tech Awards program. The following case study was a major contributor to Alight’s entry and subsequent win. For more information, please visit HRTechAwards.org.
How Alight Boosted HSA Participation for a Leading Automobile Manufacturer
The Challenge: Low HSA Engagement
An automobile manufacturer faced a significant challenge: employees lacked awareness and understanding of the Health Savings Account (HSA) benefits offered by the company. As a result, many employees were not contributing to their HSA, missing out on opportunities to save pre-tax dollars for qualified medical expenses, and reducing their out-of-pocket healthcare costs.
The organization aimed to:
- Encourage employees to start contributing to their HSA.
- Motivate existing contributors to increase their contributions.
- Achieve positive business outcomes, including higher productivity, improved employee retention, and FICA tax savings.
The Solution: AI-Powered Personalized Campaigns
Between April 2022 and September 2023, Alight deployed targeted push messaging through Alight Worklife®, leveraging AI to deliver personalized prompts to employees. The campaign focused on driving two key actions:
- Getting non-contributors to start contributing to their HSA.
- Encouraging existing contributors to increase their contributions.
These AI-driven campaigns were designed to engage employees with tailored messages, ensuring relevance and increasing the likelihood of action.
Results: Tangible Impact on Employee Engagement and Cost Savings
The personalized campaigns delivered significant results for the automobile manufacturer:
- 19,400 employees (96% of eligible participants) received AI-personalized messaging.
- 7,000 employees started or increased their HSA contributions (36% of participants).
- The average annual increase in HSA elections was $1,322 per employee.
- The company realized $752,000 in annual FICA tax savings.
Beyond Cost Savings: Enhancing Employee Wellbeing
The success of the campaign extended beyond financial metrics. Employees who engaged with the HSA program experienced reduced financial stress, enabling them to focus more on their work and personal wellbeing. By leveraging Alight Worklife®’s Health Cloud, the automobile manufacturer improved employee satisfaction with a modern, personalized benefits experience that continues to drive engagement year-round.
Conclusion: A Proven Partnership
This case study highlights how Alight Worklife®’s AI-driven solutions can transform employee engagement and deliver measurable results. By personalizing employee interactions and simplifying benefits navigation, Alight empowered the automobile manufacturer to achieve strategic goals, including increased HSA participation and substantial tax savings.
For organizations seeking to optimize their HR and benefits programs, this success story demonstrates the power of AI-driven personalization in driving meaningful outcomes.
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Talent Scarcity answers the question every business leader has asked in recent years: “Where are all the people, and how do we get them back to work?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
His first book, Artificial Intelligence for HR, is the world’s most-cited resource on AI applications for hiring, development, and employee experience.
Ben has more than 10 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.