Recently we published our larger report on SMB HR Technology, Staffing, and Outsourcing trends. One of the interesting components of the data we examined was what high-performing employers (those with better revenue, retention, and employee engagement) do differently than others.
The data almost always do two things: confirm a few things we expected to logically find and surprise us in areas we were not expecting. Our new SMB HR Technology, Staffing, and Outsourcing research was no different. While our data don’t go to the length of telling us that these things *cause* an employer to be a high performer, the correlation is undeniable.
In this study we looked through two key lenses to get both depth and breadth in the research:
- Surveyed 1,000 employers with 1,000 or fewer employees, many of which have global operations
- Interviewed 50 HR leaders one-on-one to understand priorities, decision-making processes, and other relevant factors
The results were intriguing overall, but delving into the high-performing cuts of the data showed us three clear trends.
Check out the report here to read through the three lenses where we found interesting approaches and correlations.

Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Artificial Intelligence for HR (3rd Ed) showcases how employers can balance AI adoption with a people-first approach. It is the world’s most-cited research on AI applications for HR.
His other books include Talent Scarcity, which answers the question every business leader has asked in recent years: “Where have the high-quality workers gone, and how do we hire and keep them?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
Ben has more than 15 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.