Are You Ready for Changing Workplace Communications?
In today’s world, communicating in the workplace is more challenging than ever. The sheer number of ways to connect and interact with others continues to expand, and that means critical communications from employers can get lost in the shuffle. On top of that, Kollective research shows that approximately half of U.S. workers are dissatisfied with the way their senior management communicates with them. Statistically, that means half of your employees are unhappy with how you share information–a clear demand for a better approach.
From that collection of challenges, a new breed of vendors has arisen to support the communication needs of the workforce. While communications have always been a need for large employers to coordinate information and share resources, this demand is also making its way downstream to smaller employers as well.
Instead of relying on a newsletter or bulletin board to reach their employees, companies are turning to purpose-built systems and applications that promise to cut through the noise and create greater engagement with messaging. Usage is common upstream as well, obviously, with companies supporting tens of thousands of workers looking for ways to improve their communications with smarter tools and technology.
This report is our first deep dive into these types of technologies and we’d love to hear from you about how you are using this as a resource to help explore options, make decisions, and improve communications within your own organization.
Click here to get the free research report.
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Artificial Intelligence for HR (3rd Ed) showcases how employers can balance AI adoption with a people-first approach. It is the world’s most-cited research on AI applications for HR.
His other books include Talent Scarcity, which answers the question every business leader has asked in recent years: “Where have the high-quality workers gone, and how do we hire and keep them?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
Ben has more than 15 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.
