By now you’ve most likely heard about and begun thinking about the employee experience, because you can’t turn around without reading an article or hearing someone speak about it. In essence, it’s a deeper look at the practices you use across the board to create lasting value for employees in the workplace. Within that conversation, one area that I think is going to really explode in growth in the coming year is the learning space.
For instance, there’s a specific practice that high performers follow before developing learning content that separates them from low-performing companies. Hint: it’s more than just throwing out yet another eLearning module that employees have to click through and get credit for.
The Truth About Creating Learning Experiences
It’s all about the experience. Learning content isn’t just about volume or format–it’s about creating a high-quality learning experience that resonates with your audience. Yet according to our new Learning Content Strategy research study, just one in four companies says their learning experiences are engaging and drive value for those that consume the content.
Yet high-performing companies, as identified in the study, are much more likely to say that great learning content leads to a variety of positive outcomes, from better business and individual performance to higher consumption of mission critical content. Creating engaging learning experiences isn’t just a “nice to have”–it’s essential for success.
And don’t forget: today’s learners have higher expectations than ever before. You’re not just competing with work tasks with your content–you’re competing with mobile apps, entertainment, and other sources of information for their attention and brainpower. In order to meet and exceed those expectations, we need to rethink how we approach learning content and the user experience.
Key Stats from the Data
The research data tell an interesting story. For instance:
- One in five companies admits that their learning content doesn’t engage learners and doesn’t create a positive learner experience.
- Less than 3 in 10 companies say they have a strong L&D strategy in place that is driving content development and deployment.
- The number one driver of learning content is to close skill gaps. This is validated by companies pointing out that, the most common measure of learning effectiveness is better performance.
- Nearly half of companies are allocating 10-25% of their L&D budgets to content strategy, development, and delivery.
In a recent webinar on this topic I shared not only the research but also a few stories of companies that have taken a stand and said they are going to change their approach to be more employee-centric. The session not only covered the key pillars of learning content strategy (process, governance, user experience, etc.) but also how to target learner populations and more. If you’re interested in learning more don’t hesitate to reach out.
Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.