Each year brings new opportunities and priorities for HR and talent leaders. This year we began the inaugural Global Talent Acquisition Sentiment Study. With more than 400 votes, we at Lighthouse are excited about breaking down the data and showing what talent acquisition priorities matter most to businesses today.
The infographic below is the first peek at some of the priorities (both high and low) that are going to drive decision-making in the coming year. Three interesting elements of note:
- Surprisingly enough, some of the concepts that are discussed most often in the marketplace like employer review sites and artificial intelligence placed at the bottom end of the priority list of more than a dozen options.
- The top item in the list is more holistic, not related to a specific practice. More than half of companies say that they are planning to enhance or improve their existing recruiting function, process, and approach in the coming year. In addition, a third of companies are planning to prioritize alignment between recruiting and business objectives, enabling strategic impact.
- Finally, we included some of the trends that are impacting the workforce to help offer some color and context to the data, including aspects of personalization, workforce readiness, talent competition, and more.


Ben Eubanks is the Chief Research Officer at Lighthouse Research & Advisory. He is an author, speaker, and researcher with a passion for telling stories and making complex topics easy to understand.
His latest book Artificial Intelligence for HR (3rd Ed) showcases how employers can balance AI adoption with a people-first approach. It is the world’s most-cited research on AI applications for HR.
His other books include Talent Scarcity, which answers the question every business leader has asked in recent years: “Where have the high-quality workers gone, and how do we hire and keep them?” It shares practical and strategic recruiting and retention ideas and case studies for every employer.
Ben has more than 15 years of experience both as an HR/recruiting executive as well as a researcher on workplace topics. His work is practical, relevant, and valued by practitioners from F100 firms to SMB organizations across the globe.
He has spoken to tens of thousands of HR professionals across the globe and enjoys sharing about technology, talent practices, and more. His speaking credits include the SHRM Annual Conference, Seminarium International, PeopleMatters Dubai and India, and over 100 other notable events.